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Bookshop Memories: Barnes & Noble — Lincoln, Nebraska

Benjamin L Clark
4 min readApr 15, 2022

Barnes & Noble — Lincoln, NE

When Barnes and Noble arrived in Lincoln, Nebraska, in the spring of 1994, they staked out a huge chunk of prime real estate right on “O” Street. It cleared a fiefdom from the car dealership that ran nearly uninterrupted for eight blocks on both sides of Lincoln’s main street. This giant new store was a big deal. Not only did they bring easy access to a cosmopolitan newsstand, but of course, that hallmark and highmark of modern western culture: Starbucks coffee. Finally, we could buy fancy, expensive coffee drinks and not have to go all the way downtown for the pleasure. And it was from a brand we had heard of on television.

My Dad, who owns a small business, had rented a pleasant office nearby several years earlier on a bank building’s fourth floor. He was thrilled. Who knows how many hours he killed there during the week looking through car magazines, bringing home the occasional Hemmings Motor News or the aspirational DuPont Registry for us to get a glimpse into how wealthy people live. “This house has its own waterpark!” One night he came home with an espresso machine. It wasn’t one sold by Starbucks, I’m sure. However, we cannot doubt the inspiration for buying the contraption. This strange, exotic machine stayed in its box in the pantry for some time, though I don’t know why. Perhaps we were intimidated by it.

One day I was home playing hooky, sometime in the seventh grade, and I dug the machine out and plugged it in for the first…

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Benjamin L Clark
Benjamin L Clark

Written by Benjamin L Clark

Writer, comics museum curator, bibliophile. Eisner Award winner, 2023. http://benjaminlclark.com

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